Arret Metaverse Brand Identity

Arret is a metaverse like no other: A mirror of planet earth where the community can come together and imagine a better future for our world. This revolutionary idea needed a brand identity just as ground-breaking. A fresh color palette combined with modern typography, gradients, and planetary graphic elements made for compositions that scream “cutting-edge.”

2D and 3D illustrations representing worlds colliding, warping, and interacting were the crown jewels of this project that we added to our brand compositions. Versions of the earth represented by lines and mesh represent permeability, while the 3D earth represents building upon the world in another layer—The metaverse.