"VEHICLE DETAILING AND HOME SANITATION FROM THE COMFORT OF HOME."

Brennen and Dalton, best friends and cousins with entrepreneurial spirits, longed to solve an everyday problem.

They knew they didn’t want to reinvent the wheel- they simply wanted an existing “wheel” to be made better. Speaking of wheels, Brennen and Dalton remembered that they both took pride in maintaining their vehicles.

Royal Detailing and Sanitation was born.

In February 2020, Brennen and Dalton approached Avery to help them develop a new business: a mobile vehicle detailing and home sanitation service.

The Goal

The Royal team had some opinions about the visual direction of their brand, but were open to Avery’s direction and vision for how they could stand out against the competition. The Royal team gave Avery the liberty to lead the design direction, so she got to work.

The Discovery

Every Brand Identity package begins with the crucial Discovery Phase. Avery firmly believes that your business or organization already has a unique brand, and it’s her job to ask the best questions and work with you to discover and verbalize your one-of-a-kind identity.

Since Dalton and Brennen didn’t have specific preferences for the aesthetic of their brand, Avery began the discovery stage by researching similar businesses in Royal’s industry. After observing the style that most mobile cleaning services were using locally, she branched out to national companies. She found that the styles of auto-related businesses often had the same look and feel. Avery approached Dalton and Brennan with her research and observations, to which co-owner Dalton said,

“We trust your vision and what you think will help us stand out among our competition!”

A signature brand design with Avery will ensure that you fit within your industry’s niche, but your brand won’t go unnoticed. Avery begins the design process with industry-specific design research to ensure that your brand targets and connects with your ideal customer while setting you above the competition.

The Design

Royal’s brand design revolves around their businesses’ central objective: to make their clients feel like royalty. Auto and home detailing and sanitation are services that drastically elevate the quality of life for Royal’s clients, and every one of their customers receives a posh “royal treatment”.

After extensive imagery exploration with this objective in mind, Avery created a branding suite featuring chess pieces (in particular, the Rook and Knight). The Rook represents the client’s castle, the home, and the Knight represents the client’s carriage, the vehicle.

The finished brand identity reflects a timeless, somewhat retro style that instills trust in the quality of work, while also bringing a fresh and current look to the home and auto sanitation scene.

“I explored multiple imagery concepts for the Royal brand suite, but the chess pieces were a clear winner. They communicate the concept of royalty without being cheesy or literal, and also provide that timeless, trustworthy identity that Royal wants to be associated with to their customers. The poppy, navy, and royal blue color palette appeal to a wide audience, and remind one of classic Americana brands.”

-Avery Michaels, Lead Designer

The Finished Brand Identity

The Feedback

“Wow, we really don’t even know where to begin. We cannot say enough good things about Avery. From the moment we contacted her with the vision of Royal, she did so much more than we ever expected. Avery did not just work for us, she worked with us as a team and brought her amazing talents along with her. She worked tirelessly day and night to make sure that we at Royal achieved our goals, whatever they may be. Not only that, but she continues to be a simple text or phone call away at all times. Her wisdom and experience with design and marketing has helped us exponentially. We have consistently been blown away with her unique ability to take an idea and run with it to create something amazing. Her creativity and expertise is unmatched by anyone that we have ever worked with. She has helped us to create a brand that we can now take and continue to grow confidently. Huge thank you to Avery from us at Royal. So much of our success is thanks to her and we are forever grateful.

— ROYAL DETAILING & SANITATION

Royal Detailing and Sanitation’s branding success is the result of tight communication and understanding of a clear goal. I am exceptionally thankful for Brennen and Dalton for trusting me to bring their company’s brand to life. It is without a doubt one of my favorite projects to date! Roughly a year after partnering to launch their company, Royal is transitioning to full-time home and auto detailing and sanitation!

Is your current (or lack of) branding serving your organization to the fullest? Does your nonprofit organization, business, or ministry need a custom brand identity to increase your influence in your community? I would love to partner with you to advance your mission and empower your work for good.

Please email averyreedmichaels@gmail.com to begin your custom brand design experience today!