Brand Identity

For Christmas at Northeast 2022, we wanted a nostalgic, cozy brand with versatile custom illustrations. The typography and illustration are both custom, designed to reflect the physical booth structures that will be utilized in the church lobby during in-person services.

The color palette for this brand is classic, built on the foundational red and green. The addition of copper, gold, and a rosy pink round out the palette for a balance of cool and warm tones.

Collateral

The nostalgic postcard feel is continued with physical postcard invitations. Church members are encouraged to write a personal note on the back of the card, and to "check" the box of the service they plan to attend before delivering to a friend. Accessibility is considered with every design. The reverse side of the postcard contains ASL accessible symbols to note which services will be interpreted for the Deaf.

Coordinating Brand- Christmas Party