RTR Redesign

As a great admirer of muscle-cars, motorsports and the RTR brand, my intention with this project was to rebrand the company, in order to transform it into a little more energetic, modern, functional, flexible, charismatic and diversified brand, and also use this project as a study for designing brands from different fields, in which I identify, where the design can and should be functional, modern and timeless.

With this proposal, I wanted the brand to reach an even larger audience, as the brand were investing even more in the development of high-performance parts for street and competition cars from the Ford line, working on the direct development of competition cars, for drift, off-road and circuit racing.