Healthcare Company Branding

In 2022, Fresenius Health Partners, Interwell Health, and Cricket Health combined in a three-way merger to form the nation’s premier value-based kidney care provider. 

As the Creative Director of the new Interwell Health I was responsible for a 12-week sprint to brand the company. I worked with creative partners, Firebelly Design and We Are Bill, and our internal creative team to execute a 50+ page brand guide and brand strategy for the newly merged organization.