South Gong is a meditation digital platform that inspire the ways of Falun dafa. I have tried to elaborate a bit into my decision making point of views.

South Gong

Brand Bio

South Gong is a digital corporation that develops mental health tools for online use. The corporation is self-funded and it promotes a healthy mind through meditation.

Goals

The main aim was to design a service landing page for South Gong's new promotional service under the name FalunDafa.

Audience & Aesthetics

The company aims to promote the service to 25-40-year-old males and females. The aesthetics were created thinking of calm yet thoughtful evocation that might engage the audience with the product and introduce the brand.

It all starts with an idea and this design evolved with the idea of falundafa lifestyle and most importantly the target audience aka the users.