Do What Drives You!

Created for the Social Format!

BMW wanted to create a post to showcase the versatility of the X5. I approached it with mixed media in mind, as the company wanted to convey that its performance vehicles could handle whatever was thrown at them. Hence, I added some fun illustrations, mixed in with graphics of the X5 and a more serious video of the X5 handling many different situations.

The mixed media format was a hit amongst the New York BMW community, so I used the same storytelling visual cues for other BMW models during this timeframe.