Expensive Taste or Not?

This was a project to trigger a conversation between sneakerheads and watch connoisseurs. It led to a heated debate due to the caption we rolled with for the piece of content: "Expensive taste or not?" With watch fanatics not including the Yeezy 350 as an expensive item due to the watches being sold for over $300,000!

In this project, I was the creative director and creator, which turned into a powerful piece based on the reaction we received from both sneaker and watch communities.

I created it using Adobe Substance Designer, Illustrator, Photoshop, and After Effects.