Radioparadise.com

My take on the eclectic music radio streaming service www.radioparadise.com. A major goal in the redesign was to highlight and bring forward the social functionality with the possibility of making comments in real time to the actual song that is playing (creating community and a sense of belonging which in turn attracts the visitor to revisit). In regards of monetizing the site a bit more I brought forward related commercial call to actions like local concert ticket offers, links to albums on amazon.com connected to the logged in listeners profile.