Packaging design: Absolut vodka & Uber collaboration

This packaging campaign creates a better tomorrow tonight, through a partnership between Absolut and Uber that promotes safety by giving buyers a free Uber ride home. The bottle and the wrapping design is created from a maze of the City of Cape Town's city centre. The bottle tag includes a QR code that takes users to their free ride in Uber.

See the full project at  https://www.behance.net/carysbailey