Packaging design: Absolut vodka & Uber collaboration, bottle

This packaging campaign creates a better tomorrow tonight, through a partnership between Absolut and Uber that promotes safety by giving buyers a free Uber ride home. The bottle label depicts an illustrated night scene of a maze made from the city of Cape Town’s city centre, with glowing lights moving over the streets - indicating cars driving home. 

See the full project at  https://www.behance.net/carysbailey