Nail studio logo suite and brand patterns
Posh Nail Studio
They are an Italy-based nail studio that primarily offers nail care services such as pedicures, manicures, nail polish application, and nail repair and also sells high-quality nail products.
Their vision is to help every lady feel confident through their top-notch nail treatment services.
They needed a bespoke brand identity design that will appear friendly and professional and appealing to females of different classes and ages.
After a strategy session to brainstorm their mission, vision, competitor analysis, target audience problems, and solutions, I came up with a custom-made brand identity that appeals to their target audience. The bright colors are used to give the brand an energetic and feminine feel. The letter o of the brand name was customized into a nail-like illustration with a nail brush dripping polish on it which made the brand name stand out and increased brand awareness. The script font used for "nail" brings a balance with the bold font used for "posh" and makes it even more interesting.
I'm looking forward to your thoughts on this!
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