Logo design for a fruit juice brand

FruitUpcrew is a fun, fruity juice brand located in Texas, they set out to give a happy fun experience to kids everywhere with the juice they make.

Brand mission: FruitUpcrew's mission is to provide kids with delicious fruit juice made from organic fruits

Brand Values: Organic, community, warmth, family, fun, joy, kindness

Problem: They needed their brand identity to be "all about the pop", bright and fun to attract their target audience which is kids and parents.

Solution: I made a wordmark with a chunky typeface to bring in the fun and playfulness and added a traditional sans serif font to make it more unique and not too playful. The use of bright lively colors makes the theme of the brand shout out more "pop and fun".