the future Lab

the future Lab is an indie game education and play design lab that works with emotional design to address overarching social issues.

my role:

translating the brand values of big picture existentialist human design factors into the visualisation of the web site branding, structure, and content.

a. integrate the founder's favourite art/philosophical influences in relevance to the play on the future Lab (dog nature) curiosity and playfulness brand values of this indie game studio.

b. site architecture

c. copy writing for the site

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