Art Guild — Logo, Branding & Identity

Esben Lash, a Danish illustrator and concept artist, has worked with some of the biggest game & art studios in the world: Riot Games in Los Angeles, Sixmorevodka in Berlin, Atomhawk in Newcastle and IO Interactive in Copenhagen.

Those who know him are well aware of his passion for teaching. Over the past few years, he has given live talks, created tutorials and shared process videos online. To continue to provide fundamental tools and practical industry insight for aspiring artists, Esben has created an official online art school that doubles as a private community for enrolled students, hence the name Art Guild.

Esben approached me with the ask for a simple logo. But after my initial research phase, it was evident that this could be the start of a never-before-seen visual identity within the online art education industry. I had so much fun collaborating to build his school of wizardry from the ground up. 🧙🏽‍♂️

Stay tuned as I share more snippets from probably my proudest project to date 😊 🪄 Or check out the full case study for yourself.