Pocketflo | Branding & logo design for a Fintech

Taking the serious edge out of investment funds for the younger generation, Pocketflo makes index funds accessible and easy to understand for all. With simple and minimal branding the Pocketflo brand uses flowing lines to illustrate how simple investing can be.

The Pocketflo logomark takes the iconic shape of a pocket and adds a pin number box as reference to the financial aspect of the company. This works as a simple identifier as well as reference to what the company does. The mark is paired with a logo type with a custom adaptation ending to the word flo.

Branding, collateral, and naming were all part of the work we did on this spec project. If you have a campaign or similar project you'd like a hand with reach out today for a free consultation. https://www.pithystudios.com/