List-it · Brand Identity & App Design

About the client

List-it App is making personal task management easy and effective with an eternally evolving task management application. They are true believers that great innovative technology can help people regain control over their lives by organizing and completing their to-do’s and letting them focus on what really matters.

Services:

Branding, digital, print

A playful, bold branding

For this project I was responsible for the complete brand identity and design of the app. I started off, like most of my branding projects, with a small workshop with the client where I asked questions and collected insights on the brand. Throughout the project, I’ve worked closely with the team to bring the best result possible.

To-do lists made easy

One of the biggest challenges I faced on this project was solving an interface that is minimalistic yet informative and fun to explore.

Iris Kuijpers did a great job on the UX so I had a solid foundation to work with. The hardest thing for me was to keep it simple, but also fun and stay true to the brand. We do this, for example, by showing funny gifs when completing a to-do list.