ecommerce landing page UI

Let's start with a simple question: What do you think of when you hear the word "home page"?

For most people, it conjures up an image of a page where they can find all their favorite products or services. But what if we told you that today's home page is actually a brand new type of landing page? A standalone web page, created specifically for marketing purposes. This is the page a visitor "lands" on when they click on a link, such as an advertisement on Google or promotion in an email campaign.

Ecommerce landing pages are centered around a clear objective of getting customers to complete a set goal. For ecommerce, this is primarily making a purchase. In fact, many big retailers like Amazon and Walmart have been using ecommerce landing pages for years now—to great effect!

The reason ecommerce sites are so successful at converting visitors into customers is because they're personalized to match the buyer’s intent and encourage them with a straightforward call to action (CTA).