CA Souls e-Commerce Storefront

Personalized jewelry handmade with love.

Client: CA Souls

Role: UX Designer

Services: User Research, UX/UI Design, Design System.

Date: 2020

Challenge:

Let users add custom messages to personalize their jewelry seamlessly into the buying process.

Solution:

We created a step-by-step tool for users to create and preview their custom jewelry before making a purchase.

"I’ve had nothing but great experiences working with Bal. He brings excellent concepts, theory, and leadership regardless of the technology."

— Bryan Saftler, Director of Product Marketing - Microsoft

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