La Bière de Provins // Web Design & Branding
Creation of the visual identity, branding and website of "La Bière de Provins"
Xavière and Jean-Baptiste took on a crazy challenge when they decided to open a craft microbrewery in the heart of their town, the beautiful medieval city of Provins. Jean-Baptiste became the brewer and they asked me to create the entire branding of the brand, from the virtual marketing with the creation of the website to the branding of the products such as the glasses, the bottle labels, the caps...
For the logo, the difficulty was to use the representation of the Caesar tower, emblem of the city of Provins, without copying and pasting everything that had already been done around the signs of the city. This is how the logo of the brand was sketched out, little by little impregnated with the colors of the different beers brewed.
The branding then followed, respecting the specifications we had defined in order to keep this consistency on all the designed products.
Have a nice week, July On The Moon
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