AIRA LAB - Logo Design & Brand Identity
The trademark "AIRA - Assistive Intelligence and Robotics Automation", a fictitious name selected by us for publication, was designed with the purpose of representing a robotics laboratory located in Hong Kong, China.
Through this pictogram, we tried to combine the robotic element with the human element; the hand, besides representing the latter, also conveys the concept of assistance. The robotic part of the logo is conveyed by both the antenna on the right and the triangular eye, which stands in contrast to the circular one. The difference between the two elements is also enhanced by the use of two distinct colors.
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