lingerie logotype "la parfe"

La Parfe — the brand, that produces boudoir lingerie and accessories for brides.

Task: to create a light, elegant logo.

The brand name means «delicate dessert».

Color preferences: tiffany color, light blue.

solution: the brand "La Parfe" was created for girls who have a pleasant wedding event planned soon. Cherry has become the main element of the brand's identity.

There is an expression "cherry on the cake", which means a pleasant addition to the main event or phenomenon. The main event is the bride's festive dress, and beautiful underwear and accessories are an addition to this beautiful outfit.

That is why the cherry has become the main element.

The font in the outline has been refined, all sharp corners are rounded and soft curves are added, which gives elegance and lightness to the logo.