La Rinnova Salon
A New Beginning
One of our loyal clients came to us with a new challenge, to rename and rebrand her salon. La Rinnova, meaning "new beginning," is where our story began. With a name and a strategy in place, we narrowed in on the essential elements.
Our solution included a new logo design and identity system, brand messaging, brand collateral, a responsive SEO-friendly website, window graphics, and outdoor signage. In the end, we were able to revitalize the brand's image and re-position our client as a salon expert.
Project Scope
Brand Strategy / Identity Design / Brand Collateral / Website Design / Content Strategy
Style Guide
We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, iconography, and patterns. This guide is used as a reference for internal teams, vendors, and others who are authorized to work with the La Rinnova Salon brand.
Brand Collateral
Salon menus, gift cards, business cards, and indoor/outdoor signage was designed with the new brand image, including custom graphics.
Exterior Signage
We used a local sign shop to furnish and install our graphics onto a Lexan panel, which lights up at night. We also designed and hung decals on the inside of the windows.
Local SEO
We performed a site audit to see how the current website was performing and created a content strategy based on those metrics. Using SEO best practice, we developed keyword related content that reflects the salon's brand, services, and products, to increase website traffic within the local area.
Wireframing
Building a custom website layout begins with information architecture and wireframing. We used this as the visual guide for arranging pages and elements within the website.
UI/IX Design
Once the skeletal framework of the website was built, it was time to design the look and feel of each page, including colors, typography, graphics, and images.
Website Development
We developed a custom built, fully responsive, SEO-friendly website to increase online traffic and allow customers to view services, hair products, and book appointments.
Client Testimonial
As I made the decision to re-brand my salon, I was in need of a trusted designer willing to take on the challenge. That's when Clokendagger stepped in! I've been hiring Josh for design work since 2016 and I will continue to do so. He was able to take my new business name and incorporate it into my existing brand guidelines, including colors, typography, and imagery. In addition to the new logo, Josh provided business cards, service menus, window graphics, and a store-front sign that can be seen from the road. I can't speak highly enough of Clokendagger, their design skills are truly remarkable!
Lauren Stong
Owner, La Rinnova Salon