Linda Against Leukemia

A female wearing  a branded long sleeve t-shirt.

Nonprofit Logo Design and Website Development

This annual walk honors and celebrates the life of Linda Smith, who lost her battle to Leukemia in 2016. We helped out by designing a logo that was screen printed on t-shirts and worn by registered walkers. We also developed a website where donations can be made to the Leukemia & Lymphoma Society, and people can register for the walk annually. Clokendagger is one of many sponsors for this event, and we are honored to be a part of this memorial.

Project Scope

Identity Design / Website Design / Shirt Design / Photography

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Logo stamp for Linda Against Leukemia Memorial Walk.
Mood board for hiking brand.
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Style Guide

We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, iconography, and patterns. This guide is used as a reference for internal teams, vendors, and others who are authorized to work with the brand.

Logo style guide for hiking brand identity.
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Merchandise

Shirts were made in memory of Linda to promote the annual walk and its sponsors. Proceeds went to the Leukemia & Lymphoma Society and the shirts were sold both online and at the event.

Purple screen-printed t-shirt mockup for a non-profit organization, including tag design.
Custom t-shirt design for hiking brand.
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Wireframing

Building a custom website layout begins with information architecture and wireframing. We used this as the visual guide for arranging pages and elements within the website.

Wireframing for a non-profit organization website.
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UI/UX Design

Once the skeletal framework of the website was built, it was time to design the look and feel of each page, including colors, typography, graphics, and images.

UI/UX design for non-profit organization.
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Website Design

We developed a fully responsive website where donations can be made to the Leukemia & Lymphoma Society, and people can register for the walk annually.

Responsive web design for non-profit organization.
Website design for taking donations, including a sunset and people gathering on a mountain.
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Client Testimonial

Clokendagger is a proud sponsor of our annual walk and has been since we launched in 2017. Josh has provided our event with graphic design, web design, and photography services, including our most recent addition to the website—online donations and partnership packages. As a nonprofit organization, we really appreciate the time, energy, and work that Josh puts into our annual walk. It's always a pleasure doing business with Clokendagger!

Paul Vincent

Organizer, Linda Against Leukemia

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