Lenskart - Case Study

Recently, I got an opportunity to work on the Lenskart case study, and I am glad to share final outcomes here.

Some of the interesting UX gaps in this exercise I found:

Using Lenskart's "Home trail" feature, customers can test frame quality and other factors at home, after selecting frames online.

But, It is not guaranteed that the frame a customer selects online for a home trial will be available even with Lenskart customer support or the person coming for the home trial. although The "home trail" was triggered from a specific Product(Frame) screen.

In the entire Mobile application, a Lack of visual hierarchy, and poorly aligned content interrupt users' ability to scan the information. Content is not grouped and prioritized in the current mobile app.

Please click on the link to read/View the full case study on my Behance profile.

https://www.behance.net/gallery/142080897/Lenskart-Mobile-App-Face-lift-Design