Playing to win

To launch the Park Leisure re-brand & brand strategy we held our ‘Playing to Win’ conference themed after the 2020 Olympics - after all, you do play the Olympics to win!I created the concept, room sets & event plan as well as the identity design which was then worked up across other elements by our freelance designer.On the day I lead the small team that set up the rooms & lead the challenges.The conference was a hit and a memorable way to launch our re-brand that really engaged our teams across the business.