Croods Illustration—Belt

The Struck design team was tapped to provide a style guide that looked back on cave illustrations with a limited palette while embracing the adventure of moving from a primitive world to a new one. From rare creatures and rough textures for our boys to bright colors and curious patterns for the girls, the Croods style guide makes a fashion-forward statement out of looking like a Neanderthal.

I created several character illustrations for the DreamWorks The Croods film. The illustrations were based on their original CGI illustrations but made to feel rougher and more energetic. I did this while working at Struck in downtown Salt Lake City.

The illustrations were used on promotional materials for the movie.