Accredited Finance - Brand Identity & UI
What is Accredited?
Accredited is a multi-boutique solution to digital asset management that allows the user to purchase and transact with crypto, manage their digital asset portfolio, and verify their identity and investor status, all from a secure mobile application.
Recently I had the chance to team up & work on the new brand identity for Accredited Finance, and also redesigning their mobile application.
Our Goal
The biggest struggles for Accredited were their lack of attention to detail in their brand identity & mobile application UI. With that in mind one of our main goals with the redesign was elevating the old brand to a new level visually by doing a complete overhaul of their visual language.
The purpose of the new direction was redefining Accredited and giving it the professional, future focused & safe feel that the brand was lacking with the prior identity.
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This was one of my favourite projects I have worked on so far, big thank you to the amazing Accredited Finance team for giving me an opportunity to work with them on this project.
Have a great & productive day! Cheers.