Here's to the Tumblr Kids

Since its launch in 2007, Tumblr set out to define a new era of the internet - one that captured niche interests, celebrated the weird, and created corners of the internet where communities could come together.

“Here’s to the Tumblr Kids” is a redesign of the Tumblr app icon that celebrates those who grew up as the internet kids of Tumblr. Its pixelated style is an homage to retro graphics and the history of the internet. With the click of your mouse, you could interact with Tumblr’s endless stream of content and find the things you <3.