FEAR GEAR

Brought to you by Discovery's Destination Fear. We came together with the dream of creating a stylish and elevated brand that both we and the paranormal community would be proud to wear. 

When I was asked to do the branding from the ground up, I was immediately excited - how often do fun projects like this come along to most designers? But I dove in headfirst to the horror movie, gothic style to bring as much of that forward as possible.

The Duck design is based on a creepy rubber duck that was first found by Dakota in an old abandoned rubber duck factory in Cleveland, OH. From there the Destination Fear crew have put it in their YouTube videos and episodes of destination fear as an Easter egg for people to try and find! It’s like their calling card and their team mascot! So naturally it became to logo for the Fear Gear brand and got a new spooky x-ray look.