Ravel - Brand Identity

Ravel is an enterprise software provider that performs analysis on large amounts of connected data found across the internet. Ravel delivers high value, custom prospect and customer data via web scraping, enabling sales and marketing teams to act smarter.

As a growing start-up, they were in need of a compelling visual identity to attract investors and customers. I had the pleasure of working with Ravel to design a timeless logo and identity that would stand out in a competitive market and help to achieve milestones for the business.

After discussion with the client we decided to incorporate reference to a "Sankey Diagram" into the design which is used heavily in the business while keeping a minimalist and timeless look.