Key to beauty

Key to beauty is a service created by an esthetician in NY who delivers her skincare service to customers's home. I've been asked to design a visual identity included a logo, graphic system, business card and some packaging label ideas for Key to beauty.

Inspired from the name of the brand, My approach is to explore a modern, elegant and simple look and feel for the brand. I created a monograph that looks like a key with the combination of the letter "K" and "b'. The logotype is a customized to match the look of the symbol. I also came up with a cohesive graphic system which is born out from the shape of the symbol to create different versions of the flower patterns. The pastel color palette associates with calming and peaceful vibes that will provide to the customers.