A7 Logistics | Website design for a logistics company
Logistics market analysis
The company called "A7 Logistics" reached out to me with a task to design a landing page to increase their traffic and sales. I started to analyse the logistics market to find out what competitors' websites look like and what I can do in terms of UX and UI to make A7 Logistics stand out in the market.
Due to my analysis, most logistics industry websites have very weak UI and visuals. Additionally, in terms of UX, all the websites look formulaic. So I came up with the insight that my main task is to design a native, persuasive and visually eye-catching website to engage more users and raise conversion.
Watch A7 Logistic's live website: https://a7logistic.ru/
User research
Before starting wireframing, I tried putting myself in the shoes of a target audience to think through ideas of how to present all the relevant information on the website and make it enjoyable from a UX perspective.
Understanding the end-user persona was crucial to developing particular UX solutions to present all the relevant information about the company compactly. User research helped me eliminate unnecessary details to make the website less wordy and visually packed.
Wireframing
After a market analysis, user research, a couple of sketches and discussing my ideas with the stakeholders, I jumped into Figma to design low-fidelity wireframes to put all the elements together and to think over the user flow. The information on the website is presented in a particular order to keep the user's flow of absorption of information.
Visual communication and UI
I designed the mockups using Figma as I raised the fidelity of my wireframes step by step until I reached the desired level of the visuals. The UI design turned out to be intelligible and persuasive, with unobtrusive interaction elements and animations.
Conclusion
After several user tests working alongside a developer, we launched the website, and I successfully completed the initial task of raising traffic and sales. To boost the traffic, targeting advertising was implemented, which helped increase the company's traffic by 47% and sales by 36%. Those numbers have pleased all the stakeholders of the project.
Live website fully designed by me:
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