Old client with a new task

The final version of a live website designed by me:

http://ramexbuve.lv/en/

I've been working closely with Ramex on a couple of exciting projects. After I designed their entire new eCommerce website, which they liked and has helped them to raise their profit by 32%, after a year, they reached out to me again with a task to design a multipage website dedicated to their construction services.

You can check out their eCommerce website, fully designed by me:

https://ramex.lv/

Here is my separate case study dedicated to Ramex eCommerce: https://dribbble.com/shots/20127747-Ramex-eCommerce-website-design

User Research

The user research was already in my hands due to previous user research from working on Ramex's last project: https://dribbble.com/shots/20127747-Ramex-eCommerce-website-design. It was a straightforward task for me to come up with an idea of how their new website needs to be designed to stay user-centric.

Using my critical thinking and problem-solving ability, I came up with an insight that the website needs to be simple and minimalistic to please the target audience identified due to my analysis.

Target audience

The user research predicted that the target audience was primarily entrepreneurs, men over 40 years old. Some are not too close to modern digital technologies, and complex UX can turn them away. Hence, it was essential to build a simple and native UX design so that the end user doesn't get confused or lost while interacting with the website.

Design Process

I used Figma to design the initial low-fidelity wireframes and later turned them into high-fidelity mockups. In terms of UI, I tried to keep the whole style to Ramex's corporate style guidelines, so I used their prime colours, which are orange, white and grey and Montserrat font.

Watch the final version of the live website designed by me:

http://ramexbuve.lv/en/

Want to Turn Your Ideas into Design?

Ping me at resetnikovs.aleks@gmail.com

I am always available for a quick chat over...

Whatsapp +44 7734 236137

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