SmaSS — Website Design — UX/UI

Corporate Identity, Logo, and Website Design for a Computer Vision and AI Pioneer.

SmaSS is a cutting-edge IT company specializing in video analytics and intelligent video surveillance. At the core of their innovation is the SmaSS smart camera—a game-changing solution tailored for large enterprises, retail, and the service sector.

The smart camera offers businesses an unprecedented level of insight. Through a sleek personal account or mobile app, clients can access detailed analytics, including customer demographics (gender and age), behavioral patterns (traffic routes and interests), and engagement metrics (time spent in specific store zones or at individual racks).

For this project, I developed a complete corporate identity, from a clean, modern logo that embodies the brand’s technological edge to an intuitive website design that communicates innovation and trust. Every element was crafted to mirror the company’s commitment to transforming data into actionable solutions, helping businesses stay ahead in a competitive market.