Habitas blunts have a very special place in the brand's product line.

Each blunt is packed individually and has the smallest cost of all products. That is why it is often chosen by buyers to get acquainted with the entire product line of the brand. Therefore, it is extremely important to make the packaging of the blunt convenient and attractive. To make a good first impression and encourage the customer to buy Habitas products again.

Designing attractive packaging for the blunt proved to be a challenge.

Let's start with the fact that a small package of blunt should be both attractive and informative. The attractiveness of packaging influences people who choose products impulsively. Such people like to buy nice and cute things.

However, this is not enough for a rational buyer. They are completely different and before buying, they must have a sense of a profitable choice between the options. And therefore, each blunt should also contain information about the strain, specificity and taste characteristics.

Thus, we had to place and systematise a lot of information on the blunt packaging.

On the back of the pack we can see a visualisation of product. As well as its properties, strain and effects of use. And on the front side of the package is the main info: composition, strain, name, logo.

It is very important to strike a balance between attractiveness and convenience.

A very beautiful pack with incomprehensible or illegible text is taken intuitively as disrespect for the client. And ugly packaging with excessive information also interferes with sales. It simply will not attract attention to our product on the shelf.

Therefore, the designer must remember that information can be presented concisely and intuitively. For example, with the help of infographics or association with colors.

Such tiny details people do not always consciously notice, but it makes them smile and choose your product again and again. Because you care about letting them choose. And this is one of the biggest manifestations of care in the field of sales.

Thanks for your attention to this project!

I hope you enjoyed reading about the history of this project.