The Brief

Working with the Ways & Means creative studio, we developed a football-focused brand/direct response TV campaign that shows how The Athletic’s unmatched coverage gives fans deeper context and connection to their favorite teams. In addition to TV and digital media, we developed an OOH wildposting campaign to highlight our content, audio, and fantasy offerings. These posters were placed in 40+ locations around Manhattan and Brooklyn.

Team: Luke Leissring, Kris Sheasby, Amy Cavenaile,

Amanda Ephrom, Ways & Means