The Beast (NFL Draft) - Video

This year’s NFL Draft campaign was our most comprehensive combined editorial and marketing effort to date — focusing on The Athletic's marquee draft guide known as The Beast. With the help of the OK Motion Club animation studio, we created our first-ever moment campaign video to drive awareness of The Beast and illustrate our draft expertise.

Designed by: Luke Leissring, Adrian Guzman, Kris Sheasby, Wes McCabe, John Bradford, Sean Reilly, OK Motion Club