Apothecary's garden #4
The concept of identity and navigation of the botanical garden "Apothecary garden".
The main idea is adaptive and organic, one might even say organic communication of the space with its visitors. The forms were created generatively manually, the forms can live inside the identity by themselves or connect with each other or external entities
The logo also lives its own life, but at the same time participates in the adaptation of the style in the environment. We will replace the sign with additional symbols of the pattern, if necessary. The spelling itself or the logo formally appears, but is not a mandatory element. This concept is more about shapes and color. The color scheme used is natural colors, one way or another found in flora and fauna.
Just as natural landscapes grow and develop mostly by themselves, in an urban environment a person is only a useful assistant - so this concept appeared naturally, and I only helped him to take shape.