branding / rebranding an icon / brand identity / MARLBORO GOLD

https://www.wardgraham.com/gold Follow the link for the whole story.

Changing even one SKU is risky business. Reinventing Lights as GOLD eluded all risk, created new relevance and a “halo effect” reinvigorating the entire brand.

CONTACT Ward at . . .

MAIL: ward@wardgraham.com

MOBILE: +1 829 294 1024

WEBSITE: https://www.wardgraham.com

LINKEDIN: https://www.linkedin.com/in/ward-graham/