branding / rebranding an icon / brand identity / MARLBORO GOLD
https://www.wardgraham.com/gold Follow the link for the whole story.
Changing even one SKU is risky business. Reinventing Lights as GOLD eluded all risk, created new relevance and a “halo effect” reinvigorating the entire brand.
CONTACT Ward at . . .
MAIL: ward@wardgraham.com
MOBILE: +1 829 294 1024
WEBSITE: https://www.wardgraham.com
LINKEDIN: https://www.linkedin.com/in/ward-graham/
Ward Graham | branding / brand design / brand identity / brand development / product design / executive creative director
FORTUNE 100 brand solutions within reach.
Get in touch
More by Ward Graham | branding / brand design / brand identity / brand development / product design / executive creative director View profile
Like