Abundant Life Coaching - Identity

Abundant Life Coaching is a counseling ministry associated with River City Church. The client requested the imagery of a tree by a stream. Because it isn't one of the main sub-brands but still part of River City, we thought it best to keep the official River City font. However, we were able to be more free with the iconography and color scheme, while still giving a nod to the the 'abstract river lines' from the River City logo.