SEOteric Homepage Icon Set

I've been working on a website design overhaul for an SEO-forward marketing and web design agency. These six icons live on their homepage and represent (starting at top row moving right) Intelligence, Effectiveness, Consistency, Sustainability, Transparency, and Clarity.

I established a new color palette and typographic system as well as a photography and illustration style for the company. It's been a big project and there's to come on that front soon.