Zeren

Zeren believes that technology should be tailored to your company’s requirements. As part of a team with over 16 years of experience, the company focuses constantly on discovering innovative solutions for their customers business challenges and objectives. They strive to add the best talent to your team and deliver exceptional results.

The challenge

• Designing a site that focuses on the digital market and outsourcing for tech experts

• Creating a logo comprised of the letter “Z” and of a running silhouette of the Zeren gazelle that gives the name of the company

• Structuring the content to express the variety of services provided: digital consultancy and transformation, digital trust & cyber security, customer experience, software engineering & consulting, Cloud and AI/Machine Learning

UI/UX Design & Development

After the initial Discovery Phase in which we focused on the UX research that resulted in creating detailed user flows, the next phase was the Ideation & Prototyping, where we’ve prepared a prioritized list of design issues that needed to be solved. This were later turned into early design concepts and wireframes. After validating the usability aspects of our prototypes the next obvious step was of course high-fidelity designs.

The interesting aspect of this design was the dark theme which was a perfect match for the company’s target audience and brand voice.

As a part of the seamless transition from design to development, we’ve also followed the best practice of creating a design system, like we do for all our projects. The development focused on integrating the unusual 10 column grid into our current framework and tackled this challenge with amazing speed and creativity.

Branding

The logo focuses on the Zeren gazelle and communicates a sense of speed, agility and balance, so the branding reflects the purpose-driven design behind the company’s intrinsic set of values.

The Outcome

The Zeren website was created to present a large variety of services and the client’s feedback was extremely positive in this regard. The clear, user friendly and beautiful presentation of these services also materialized in great conversion rates and user activity.