M&M's/People: The Scare

The Foundry created an un-👻-lievably fun special Halloween issue of People.com for the delicious crew of M&M’s. We tapped into PEOPLE's all-hallows vault to find the best celebrity costumes, themed recipes, and easy crafts to include in this first-to-market high-impact execution. The never-been-done-before digital execution included a custom takeover of the People.com homepage, a letter from the editor, two recipes, a craft page, and eight social bytes. Whether you’re ready to embrace your dark side, get nutty, or keep it sweet, take a bite out of this digital issue!

Interactive link: https://partneredcontent.people.com/mms/halloween/