Homepage design for a Healthcare / Mental Health
Meet ToBeHonest.
Mental Health is one of the most overlooked areas in Kids life. ToBeHonest is a new initiative that wants to make Therapy “A new normal” in an age of increasing mental health problems. Their platform gives you access to a catalog of licensed therapist to follow your kid at anytime, as well as reports to help schools and parents understand what their child is dealing with.
Brand Strategy.
We wanted the brand to reflect the fact that being unwell, seing someone, is “the new normal”. We wanted to break the stigma around “therapy” and reinforce the idea that it should not feel like an ending, but rather a way to “feel like yourself again”.
We worked closely with their founders, Asaf & Anjali to create a new look positioning ToBeHonest as an approchable, fun, real and open solution. A solution that can help kids navigate the ups and downs of life.
About this shot.
This is one of the concept we came up with. The brackets here suggest the ease of opening yourself with others and share your struggles. The positive is reflected around a playful color scheme to create a recognizable look for the brand.
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