Kadrshop logo

One of the biggest photo equipment retailers in CIS invited me to create identity for one of its sub-brands.
Brand required logo variations for flag and t-shirts, due to planed event sponsorship advertising campaigns.

Vintage form of logo is due to the interest of the audience: instagram and modern photographic film photography, so the basic shape of a rhombus was chosen for the logo as more relevant, vintage. Font was also chosen to underline informality and modernity of the brand, and was made thicker, to highlight the name of the company against the background of other extra elements in the logo.

Check out attachment.