Brand Identity Project (Phish) New Album & Concert release Media

This is page 1 (out of 4) of a brand identity project in which we were tasked to create a new identity for an existing band. We needed to stay true to the existing brand identity while altering it in such a way as to attract a new audience. I chose a very well known band, that is still touring today, and wanted to bring it forward so that a new generation of music lovers would be interested in picking up the album or tickets to the show. There are 4 website versions (the tablet version got cut off due to size restrictions on the photos) tickets, poster, VIP passes, and a stationery set in this sample page.