Spooky Social Media

These are a second series of Photoshopped images for use by my company's social media in the month of October. They are all Halloween themed as opposed to the general Fall theme for the month of September.

Creating Spooky Posts

The image was comped together from product photos taken by myself along with stock assets from Envato.

ad inside of photoshop

3 layers were utilized to create the text effect. 2 white text layers on top and bottom with overlay and soft light blend modes respectively, and an orange layer utilizing the above depicted layer style settings.

The editing on the jars consisted of a clipping mask with an overlay blending mode applied. Using a soft brush I painted the lighting on top of each jar, adjusting the amount and shape of the lighting where needed. Note that the butter pecan syrup in the original image does not have this application given the translucency of the syrup compared to the other products.

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