Neutra Skincare Branding

This is "neutra"

BEHIND THE BRAND

NEUTRA's main mission is to minimize the skincare routine by creating simpler products. 

Because when you are in a hurry, for work or personal reasons, you don't have much time to use multiple products. So to align with that mission, I incorporated a very minimal aesthetic into the design that conveyed the simplicity and fluid composition of the product. 

The final direction of the brand includes an icon that perfectly captures everything I wanted to accomplish. The initial letter "N" and the final letter "A" act as a sign of the monogram, to enclose and convey the ability of the product to be effective in daily skincare from start to finish.

One product, multiple benefits.

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