We decided to use the colour Green for the grocery stores because it resembles nature and energy. Our targeted audience would definitely want fresh items from the store, and this is why we wanted to create a refreshing vibe with our design.

Plus, we decided to use illustration icons so that it holds the user's excitement longer while using them! To increase usability, we sub-categorized the menu based on the need of user personas. What do you think about it?

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